They should be suitable for the web app and the brand it represents. All of the visual aspects should be cohesive, both aesthetically and functionally. UI consists of color palettes, fonts, images and other elements the user interacts with on the web app. The user interface is the graphical layout of the web app. Not to be confused with software development, web design focuses on things like functionality, usability, and appearance. Web design is a practice that combines the improvement of the User Interface (UI) and User Experience (UX) of a web app or website, in order to deliver the best product possible.
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